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Matters of Influence

Where bold marketers seek out trending news in influencer marketing.
The Matters of Influence Newsletter offers a freshly curated collection of relevant resources and news articles designed to help marketers elevate their influencer marketing program. By signing up, you’ll receive this custom content delivered monthly, right to your inbox.
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Success Stories
Top Black Owned and Founded Beauty Brands in Influencer Marketing
Discover some of the top black owned and founded beauty brands who "won" influencer marketing, according to influencer data (VIT).
How To
Preparing Your Influencer Strategy for the Potential TikTok Ban
Learn how to future-proof your influencer marketing strategy in light of the potential TikTok ban.
Success Stories
Wicked Movie: Best Brand Influencer Campaigns
Explore top influencer campaigns for the Wicked movie, driving engagement and brand visibility for beauty, retail, fashion, and CPG brands.
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